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Inspiring Real Connections with Consumers

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Eye level media in just a few clicks

VisuWall is a marketplace that allows users to list, discover and book smart in-window advertising. The user interface is easy to use and is turnkey. VisuWall placements are at eye level media providing powerful visibility and enables brands to canvas its messaging and connect directly with consumers. The VisuWall technology eco-system captures real time traffic measurement, provides insights on consumer behaviors and engagement.

VisuWall is the easiest way to monetize the downtime of vacant commercial real estate while increasing the supply of outdoor placements. We are firmly committed to simplifying the intersection of physical media and mobile. Smart placements. Optimal results.

VisuWall was founded in 2015 and is headquartered in New York City.

FAQs

Why do I have to register?

Registering allows us to verify your status as a property owner or media buyer. It also allows us to update you with new listings or features that will help market the location and/ or amplify your campaign.

LISTING

Can I refer a location to VisuWall?

YES! While we have a pulse of what’s happening we can’t always be everywhere. So if you see an available retail location that isn’t yet listed on VisuWall, feel free to refer it to us and we will do our best to get the listing and for your help we are happy to provide you with a referral code worth $__  that you can redeem on your next campaign. If it is already in our pipeline then we will let you know right away.

How can I list my space?

If you have a property and you want to list it, please register on the platform. Once your profile is verified, you will be able to list directly on the platform. You will need to have 2-5 photos on hand and if you like a :30 video of the property. For additional questions, please contact us at realestate@aviswall.com.

How do you determine pricing?

We have worked very hard to create a  pricing model that aligns real estate and media.  

We determine the value of the space based on location, public traffic information, and quality of the building at the time of the listing and then we assess the available media area.

DISCOVER

What if I like a particular location but it’s not on the VisuWall platform, can you help?

Yes. We often have properties that are “offline.” This is for various reasons, but we are happy to help you find placements in locations you need.  If you want a location that we currently do not have in our inventory we will do our best to secure it for you.  See our answer about referrals (under Listings.)

Where can I find VisuWalls?

VisuWall was born in NYC so you will find a nice selection of options right here in the Big Apple, but each day we add more and there will likely be VisuWalls in your area soon.

BOOKING

How do I book a campaign?

To book a campaign, you must register and create a profile. Once you have a verified profile, you can discover placements that best speak to your audience. Select those locations and then submit an inquiry. When you are ready hit submit and we will reach out to you once we receive your inquiry.  This should take no more than 24-36 hours.

What if a placement I like is booked?

We can let you know when that placement will be available again. Then you can plan your campaign accordingly.

Can I just buy everything online?

That’s the plan. We know your time is valuable and want to make the most of your efforts to work with us.  We promise we will make it easy for you to do so, which is why we tell you everything you need to get a campaign in flight.  Our planning tool and online payments will be available soon.

ADMIN & LOGISTICS

Do I need a permit?

Every installation is unique. Signage in public spaces are considered for permitting as needed.  We have assessed zoning requirements for all our placements and will detail comprehensive needs for you to execute a campaign.

Do I need insurance?

VisuWall is a turnkey solution and we will provide you everything you will need for your installation. Insurance rider for your installation will be included in the processing.

Technology

What sort of technology is involved?

VisuWall is an intelligent platform is not only intuitive for the user, but through an innovative combination of sensors and mobile proximity technology, VisuWall provides unique information about each location with impressions, engagement information and the ability to communicate directly with consumers in real time.

How do you measure impressions?

Impressions are measured using the combination of sensors and mobile proximity technology.

What is in the reports?

Our report include an assessment of physical traffic, dwell, face grab, peak traffic hours and behavior patterns.

Through our mobile proximity tech we add another layer of valuable insights: geo-fencing our placements, we can tell you the number of sightings, number of deliveries and provide you with how many deliveries were made giving real assessment of attribution.

We provide the report to you at the end of each installation.  Or more frequently if it is requested.

What is mobile proximity technology?

Great question. Mobile proximity technology is better known as beacons. Beacons allows brands to communicate directly with consumers to their mobile devices.  Be seen by using our network of placements to truly amplify your campaign. be.seen@www.avisuwall.com.

Contact Us

VisuWall HQ is in NYC.

Please feel free to contact us at:

  • INFO:  hello@www.avisuwall.com

  • CAREERS:  jobs@www.avisuwall.com

  • BOOKING:  be.seen@www.avisuwall.com

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Glossary

A


B

Base (in lease terminology)
A face, quoted, dollar amount representing the rate or rent in dollars per square foot per year and typically referred to as the base rate.

Base rent
The minimum rent due to the landlord. Typically, it is a fixed amount. This is a face, quoted, contract amount of periodic rent. The annual base rate is the amount upon which escalations are calculated.


C

Campaign
A collection of properties that will be deployed at a scheduled time for media installations.

Commercial real estate
Any multifamily residential, office, industrial, or retail property that can be bought or sold in a real estate market.

Cost approach
A method of determining the market value of a property by evaluating the costs of creating a property exactly like the subject.


D

Demographics
Characteristics of human populations as defined by population size and density of regions, population growth rates, migration, vital statistics, and their effect on socio-economic conditions.

Double Pin
Selecting a property that has been pinned but not yet confirmed.  Double Pinning a property secures the bid rate as the new price and commits the entity that double pins to location at that price.

DMA – Designated Market Area
A television market area defined by Nielson Media Research that is also used by advertiser for mult-media planning. DMA’s are non-overlapping and cover the entire United States.

Dwell Time
The interval of time when a consumer is in close proximity to an OOH ad.


E

Effective Reach
The number of persons within the target audience exposed to the advertising schedule an average of three or more times.


F

Face
The surface area on an OOH unit where advertising copy is displayed. A structure may have more than one face.  

Facing
The cardinal direction that an OOH unit faces. As an example, a north facing bulletin is viewed by vehicles traveling south.  

Finishing
The method used to hem the edges of posters and bulletins. Finishing can include welded pockets or other operational techniques for hanging substrates onto billboard units.

Flighting
The length of an advertising campaign, sometimes divided into distinct segments over the course of weeks.

Frequency
The average number of times an individual notices an OOH advertising message during a defined period of time. Frequency in OOH advertising is typically measured over a four week period, but can be reported for any campaign length.


G

Gross Rating Points (GRPs)
The total number of in-Market impressions delivered by an OOH schedule expressed as a percentage of a market population. One rating point represents impressions equal to 1 percent of the market population.


H


I

Impressions
The total number of times people are likely to notice an ad on an OOH display. Gross impressions are those delivered against a demographic audience for an advertising schedule. In-Market impressions are the average number of times people that live in a defined market (e.g. a DMA or CBSA) are likely to notice an ad on an OOH display. In-Market Impressions exclude Impressions derived from people who travel into or


J


K


L

Landlord
The lessor or owner of the leased property.

Lessee
The person renting or leasing the property. Also known as a tenant.

Lessor
The person who rents or leases a property to another. Also known as a landlord.

Lifestyle/Retail
Out of home media that are used to create customized advertising programs that generally target specific consumer audiences. Lifestyle/Retail includes, but is not limited to: arena and stadiums, placed based, digital networks, health clubs/restaurants/bars, exterior placed based (i.e. airborne, marine, resorts and leisure).

Likelihood to See (LTS)
The portion of the OTS (Opportunity to See) audience who are likely to see an ad. OOH is the first medium in the US to move from reporting OTS audiences (DECs) to LTS (Likely to See) audiences, which can also be referred to as commercial audiences.

Line of Sight
The simultaneous viewing of more than one OOH unit.

Location List
A listing of all locations and displays included in a specific OOH program.


M

Market
Geographically defined areas used to buy and sell media. Standard markets definitions are DMAs and CBSAs.

Market pricing
The pricing of commodities (including rental rates of various types of commercial properties) as determined by the forces and factors of influence operating in a market.

Market Ride
The physical inspection of the units that comprise an out of home program in a market – either pre-buy or post-buy.

Market value
The most probable price that a property would bring in a competitive and open market under fair sale conditions. Market value also refers to an estimate of this price.

Message Duration
The interval of time when a digital OOH advertising message is viewed.


N

Neighborhood center
This center is designed to provide convenience shopping for the day-to-day needs of consumers in the immediate neighborhood. According to ICSC’s SCORE publication, a supermarket anchors half of these centers, while about a third have a drugstore anchor. Stores offering pharmaceuticals and health-related products, sundries, snacks and personal services, support these anchors. A neighborhood center is usually configured as a straightline strip with no enclosed walkway or mall area, although a canopy may connect the storefronts.


O

Outlet center
A retail property type usually located in rural or occasionally in tourist locations, outlet centers consist mostly of manufacturers’ outlet stores selling their own brands at a discount. These centers are typically not anchored. A strip configuration is most common, although some are enclosed malls, and others can be arranged in a village cluster.


P

Pin
Selection of a property to be added to a campaign

Posting Date
The date when a poster program is scheduled to commence. A five day leeway is customary.

Posting Instructions
Detailed directions provided to an OOH company by an advertiser or agency assigning specific copy to specific locations.

Proof-of-Performance (POP)
Certification by an OOH company that contracted advertising services has been rendered.


Q


R

Reach
The approximate percentage of a target audience’s population who notice an advertising message at least once during an OOH campaign.

Retail
Also see community center, fashion/specialty center, neighborhood center, outlet center, power center, regional center, superregional center, and theme/festival center.


S


T

TAB OOH Rating
TAB’s audience measurement system for buying and selling OOH media. TAB OOH Ratings are unique in media measurement in that they provide counts of demographic audiences actually noticing the advertising on OOH displays.

Target Audience
Any audience reflecting the most desired consumer prospects for a product or service, defined by age, sex, race, ethnicity or income; or their combinations for any geographic definition.

Target Rating Points (TRPs)
The total number of in-market impressions from a target audience delivered by an OOH campaign expressed as a percentage of a market population.

Tenant
A person or entity who has possession of the property though a lease. A tenant also may be referred to as a lessee.

Traffic Count
The recording of the vehicles and pedestrians passing a given point; used by TAB to authenticate the circulation that passes outdoor advertising structures.

Transit
Displays affixed to moving public transportation vehicles or in the common areas of transit terminals and stations. Transit displays include, but are not limited to: bus panels, train/rail panels, airport panels, taxi panels and mobile advertising signage.  

Trim Size
The dimensions of an advertisement substrate once it has been prepared for placement onto an OOH unit.


U


V

Vacancy
The number of units or space (of a specific commercial type) that are vacant and available for occupancy at a particular point in time within a given market (usually expressed as a vacancy rate).

Vacancy rate
The percentage of the total supply of units or space of a specific commercial type that is vacant and available for occupancy at a particular point in time within a given market.


W

Wall Mural
Murals painted or attached directly onto the exterior surface of a building.


X


Y


Z

Zoning
The designation of specific areas by a local planning authority within a given jurisdiction for the purpose of legally defining land use or land use categories.